Table of Contents

COLUMNS
3 433 East Monroe
Down Economy, Distributors Change Up
By Rebecca Trela
6 President's Message
Then There Are Champions
By Mike Fisher
56 You Can't Motivate Your People
Uncovering the traits that make strong sales reps.
By Herbert M. Greenberg, Ph.D.

DEPARTMENTS
10 Green Scene
Trouble Becoming a Green-Promoting Machine?
By April Hollis
18 Mailing & Fulfillment
Pushing the envelope to end users.
By Nicole Young
72 Off Hours
PSDA President Helps Raise $125,000 Fore Kids
By April Hollis

COVER STORY
22 Recession Rescue
While distributors stay afloat, print buyers may see net as lifesaver.
By April Hollis

FEATURES
30 A Broker By Any Other Name
What resellers call themselves today—and what that could mean.
By Rebecca Trela
34 Planning for a Disaster
From fires to floods, business owners need to be prepared for whatever nature sends them.
By Nicole Young

SPECIAL REPORT:
Print Solutions Conference & Expo
40 Baltimore Conference Charms Crowds
By Print Solutions editors
46 Innovative Products Make New Sales Opportunities
50 The Future Looks Digital
52 Sustainability Is the New FSC
55 Social Networking Means Business

IN EVERY ISSUE
57 Industry News
58 New Products & Services
60 People
63 Advertiser Index
63 Industry Calendar
65 Classified

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