Table of Contents

COLUMNS
3 433 East Monroe
Promotion Stands (and Sings) on Its Own
By Rebecca Trela
6 President's Message
Family Members Make Great Partners, If ...
By Bob O'Connell

DEPARTMENTS
8 Green Scene
D.C. design firm shows colleagues how to be eco-friendly in its own backyard.
By Rebecca Trela
14 Mailing & Fulfillment
Mail piece design analysts help direct mailers craft smart campaigns.
By Nicole Young

COVER FEATURES: PROMOTIONAL PRODUCTS
18 Right Brain Sales
The new ad specialty pitch that leaves price and product behind.
By Rebecca Trela
22 Marketing on the Right Track
Infusing "trackable" promotional products into clients' campaigns helps them capture leads and measure success.
By Darin Painter
32 Got An Itch to Scratch?
Instant-win gaming provides a lucrative niche in the promotional products market.
By Nicole Young

PROMOTIONAL PRODUCT CASE STUDIES
36 Retail Therapy
WorkflowOne sets up a unique e-commerce portal for the American Cancer Society.
By Rebecca Trela
42 Got the Green Goods?
Ecopromos.com fills a surging market demand for green products.
By Kristen Hampshire
46 Setting Up Shop
E-commerce solutions help Peck Promo's customers point, click and spend.
By Kristen Hampshire
50 A Business Pic Me Up
For a golfer, creating the back-saving Scramble Pic was a no-brainer.
By Nicole Young

IN EVERY ISSUE
54 Industry News
56 People
58 New Products & Services
63 Advertiser Index
65 Classified

PROFILE
72 Off Hours
Randy Schulz takes his love for cycling to the next level.
By Nicole Young

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