Table of Contents

COLUMNS
3 433 East Monroe
Is VDP Dead?
By Rebecca Trela
6 President's Message
President Solves One of Mankind's Great Mysteries
By Mike Fisher

DEPARTMENTS
12 Mailing & Fulfillment
Unpacking the new USPS requirements for flat-size mail.
By Steve Brocker
54 Promotional Products
Distributors ply ad specialties that are healthy for both end users and the bottom line.
By April Hollis
60 Green Scene
Wind power is more than just hot air.
By April Hollis

FEATURES
18 Can Limp Local Economies Benefit Distributors?
Find out how commercial printers are forming new alliances with distributors.
By April Hollis
45 Val-Pak Mail Facility Prints at Futuristic Speeds
Clemson University Professor John Leininger tours one of the world's most advanced printing plants.
By Rebecca Trela
50 Social Graces
How should print industry companies approach social networks?
By Nicole Young

DIGITAL PRINTING COVER STORY
26 Digital Demand Expands in Down Market
Digital is ideal in lean times, and there are emerging niches to investigate.
By Rebecca Trela
33 Books on a Changing Course
Textbooks are bestsellers in the print-on-demand world.
By Darin Painter
38 Cracking the Market Wide Open
Wide-format printing becomes a new revenue builder for printers.
By Nicole Young
40 Digital Labels Starting to Stick
Increasing quality, decreasing price and new technology create new markets.
By April Hollis

IN EVERY ISSUE
64 Industry News
66 People
72 New Products & Services
78 Industry Calendar
79 Advertiser Index
80 Classified

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