Leverage, How to Create Your Own "Tipping Points" in Business And in Life,
by Darby Checketts
Who's reading it: Roger Buck, CDC, Ward/Kraft, Inc.

"I just finished it and found it one of the best books I've read in sometime. I highly recommend it."

Be Somebody! Be Somebody! For God's Sake, Be Somebody!, by Cliff Shellhase
Who's reading it: Joe Zahm, Precision Print Communications

"Outstanding sales advice from a printing industry veteran."

Designing a Document Strategy,
by Kevin Craine
Who's reading it: Allyson Goodwyn, Document Strategy Associates

"Excellent book for anyone in the document management and printing industries. Provides a 5-phase model to design and implement an enterprise document strategy."

Business Rules of Thumb, by Seth Godin
Who's reading it: Brook Cross, CROSS CONSULTING

"This book is a distillation of great advice and rules of good practice based on research with experts in many different areas of business."

Dancing in Peanut Butter (How to handle 100 stressful, silly, stifling things that can happen at school, work and home),
by Darby Checketts
Who's reading it: Roger Buck, CDC, Ward/Kraft, Inc.

"Nice, quick read about the reality of dealing with situations. The ones you should control, explore, teach or ignore."

The Five Dysfunctions of a Team: A Leadership Fable, by Patrick Lencioni
Who's reading it: Larry Bradley, PrintGrafix

"This is a fictional account of a new manager creating a 'team' out of a group of managers that she inherited when she took her position. It has great insight into team building, which I hope will help my business."

Five Years to Freedom, by Nick Rowe
Who's reading it: Robb Tipton, Star Business Products

"This true story is about how an American POW survived and escaped from the Viet Cong. It is also a story about what it means to be free and the debt that we all owe to those who are willing to risk their own lives, liberty and fortunes so that others may be free."

Good to Great: Why Some Companies Make the Leap...
and Others Don't, by Jim Collins
Who's reading it: Bill Jourdan, Reign Print Solutions, Inc.

"One of the best business books I've ever read. It offers very detailed examples of "why" some companies move on to do great things, while others never get there—very pertinent for what is occurring in our industry today. Two quick thoughts from the book that drive our business today: (1) People are not your greatest asset...the "right" people are. Get the right people on the bus and in the right seats...or move them off, and (2) understand what you can (and cannot) be the absolute BEST at."

How I Raised Myself from Failure to Success in Selling,
by Frank Bettger
Who's reading it: Bill Lampe, Lampe Graphics

Iacocca : An Autobiography,
by Lee Iacocca
Who's reading it: Peter Guglietta, North American Corp.

"If more American business executives had [Iacocca's] sense of values, we'd be a stronger nation economically."

How to Grow When Markets Don't,
by Adrian Slywotzky
Who's reading it: Pat Fitzgerald, Source4

"Innovation is linked to demand. In a mature market where products are commoditized one needs to find new sources of growth by identifying unmet needs of current customers. Existing products become the launch pad for for the growth of new related products. The book is an easy read that profiles companies as case studies. One such company is Clarke America, a check printing company. Excellent read for all involved in the print solutions industry."

Leadership, by Rudolph W. Giuliani
Who's reading it: Jeff Long, Graphic Dimensions, Inc.

"I realized the magnitude of character and depth of responsibility a true leader encompasses after I read Rudolph W. Giuliani's book, Leadership. I highly recommend the book to people who want to learn the qualities of a good leader."

The Leadership Challenge, 3rd Edition, by James M. Kouzes
Who's reading it: Richard Stienstra, BRIDGE® Printing & Promotional Products, Inc.

"I read this book a number of years ago as a first edition and it helped me re-formulate my thinking of what it is to be a leader. It is still an absolute must read for anyone who is expecting and hoping others to follow them in achieving their goals."

The Present : The Gift That Makes You Happier And More Successful At Work And In Life, Today!, by Spencer Johnson
(author of Who Moved My Cheese)
Who's reading it: Tom Hoerr, QBF Solutions Beyond Print

The Prophet, by Kahlil Gibran
Who's reading it: George W. Smith, CDC, Tully-Wihr Company

"I read it in the early 70’s and have carried a very valuable quote from it with me since. ‘Do not give up hope or yield to despair because of that which is past, for to bewail the irretrievable is the worst of human frailties.’ Every time something happens to get me down, I this of this passage, pick myself up and move on. The only thing you can do about the past is learn from it, if you don’t, you’re destined to repeat it, not bad if it’s a good thing and not good if it’s bad thing. The trick is being able to differentiate between the two, learning from your mistakes contributes to your future successes!"

The Purpose Driven Life, by Rick Warren
Who's reading it: Ray Goodson, The Landmark Image

"After reading this book I was able to re-establish and prioritize my personal and professional goals, one of which was to start a new division within our company."

The Right Stuff, by Tom Wolfe
Who's reading it: Peter Guglietta, North American Corp.

"Still one of the most stirring books about a vital part of American history and what sheer bravado and courage are all about. Just a plain awesome read (and a great movie, too!)."

Total Access, by Regis McKenna
Who's reading it: Dick Gray, CDC, Xtension Technologies, Inc.

"McKenna urges companies to get back to the "real work" of marketing—listening to and engaging customers everywhere, all the time creating what he calls 'persistent presence.' If companies can be always 'present' in the lives of every customer, giving them total access to products and services at their choosing, then both customer and company win."

The Creative Habit: Learn It and Use It for Life, by Twyla Tharp
Who's reading it: Christine Sachs, New Media Specialist

"The lessons in this book can be applied in a business environment where it often takes a spark of creativity to devise new projects or pull your team out of a rut. In addition to inspiring different ways of thinking, the book stresses effort and action. It reminds us that people like Mozart weren't just gifted—they were also extremely hard workers."