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Scented Inks Strike a Chord
Just want to say that I thought it was an interesting article on scented inks that appeared in the February issue of Print Solutions. As a distributor, I constantly look for new ideas to show my current customers as well as potential clients. Articles such as that one definitely help me accomplish this goal. What I liked about the article is that it spoke about increased sales potential and success rates using different types of direct mail campaigns. Also, I can incorporate the statistics Assistant Editor Rebecca Trela provided into my presentations to accounts.

What I like to see in the magazine are the articles that give specific information regarding the products or services that are being written about. The more information I have, the better prepared I am when I’m in front of that existing account or potential customer. Showing ideas and educating the client is what I feel selling today is all about. Articles that discuss specific issues in detail, with facts and how they were resolved are a great help to someone such as myself.

Also, please continue to spotlight one particular issue, product, or service every month in detail with facts (pros and cons) that distributors face in today’s market. Being informed with unique and explicit information such as this can only increase my success rate.

Chuck Poulios, CEO
V.I.P. Business Forms
Rochester, Mich.

Clarification
American Solutions for Business, Glenwood, Minn., announced an agreement to purchase and implement Oracle’s PeopleSoft Enterprise Supply Chain Management and PeopleSoft Enterprise Financial Management software, which will provide American with one fully integrated platform that will allow sales associates, corporate operations and vendors to work together to fulfill the needs of customers across the nation.