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IN EVERY ISSUE
5 Mailbag
82 Industry News
88 People
92 New Products & Services
97 Supplier News
98 Team PSDA
104 Advertiser Index
108 Classified

COLUMNS
1 433 East Monroe
PEAK Contestants Raise the Bar
By Andy Brown
6 President’s Message
It Won’t Stay in Vegas!
By James M. Riley, CDC

COVER STORY
10 Innovations PEAK Louder Than Words
Award-winning entries improved clients’ businesses

CASE STUDIES
46 The Quest to Eliminate Data Entry
RPM won its client by promising seamless software integration.
By Andy Brown
56 Home Sweet Homes
Cross Media targets homebuilders with a cost-cutting,
web-to-print solution.
By Andy Brown

FEATURES
52 New Spin on an Old Medium
adplex incorporates 1-to-1 marketing with online circulars.
By LaShell Stratton
60 Culture Shock
Office climates determine hot sales or the cold shoulder.
By Rebecca Trela
72 Motivation Matchmakers Ensure an Effective Workforce
Channel employees’ inherent drives by putting them in the right roles.
By Herbert M. Greenberg, Ph.D
78 A Broader Interface
VistaPrint’s online solution targets big companies.
By LaShell Stratton

SPECIAL FEATURE
68 2007 Print Solutions Conference & Expo Preview

INDUSTRY REPORT
94 Manufacturing
Manufacturers must modify their distribution models or face going out of business.

PROFILE
110 Off Hours
The Spectacular Stingray Man
By Susan Keen Flynn