Home | Subscribe | Contact Us | Advertise

IN EVERY ISSUE
4 Software Buyers’ Guide Update
70 New Products & Services
76 Industry News
78 People
83 Supplier News
84 Team PSDA
88 Advertiser Index
90 Classified

COLUMNS
1 433 East Monroe
Ireland’s Only Premium Vodka
By Andrew Brown
8 President’s Message
I Tried With a Little Help From My Friends
By James M. Riley, CDC
12 Strategic Sales
Toss Out Antiquated Sales Training
By Dick Gorelick

PROMOTIONAL PRODUCT COVER STORY
14 Big Fish Rule
Program sellers live large on promotional products.
By Andy Brown

PROMOTIONAL PRODUCT FEATURES
22 Just the Thing
Your client wants an ad specialty. You want to sell them one. But which one?
By Rebecca Trela
29 What Green Can Mean
Eco-friendly promotional product sellers see a boost in their niche, but they still face challenges.
By LaShell Stratton
44 If the Sale Fits, Wear It
Apparel products boost profits by opening doors.
By Andy Brown
52 Tips from the Gurus
Promotional products consultants help distributors boost sales.
By LaShell Stratton
57 Play to Your Strengths
Industry vets share ways that distributors can maintain a lead over direct-selling competition.
By LaShell Stratton
62 A Distributor’s Best Friend
Hidden gem or fool’s gold? The elusive search for a good vendor.
By Rebecca Trela

PROMOTIONAL PRODUCTS CASE STUDIES
40 Alive and Kicking
Flowering bulbs and plants leave a lasting impression.
By Andy Brown
58 Hit the Jackpot!
Proforma GPS helps Hot Shot Slots explode in popularity.
By Andy Brown
67 Keeping Phones and Making Names
A new promotional product does double duty.
By Rebecca Trela

SPECIAL FEATURE
74 2007 Print Solutions Conference & Expo Preview

INDUSTRY REPORT
81 Manufacturing
The process of purchasing a digital press is simplified by determining beforehand exactly how it will be used.

PROFILE
98 Off Hours
Artwork Meets Work Art
By Rebecca Trela