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*Arthur Blank & Co., Boston, introduced the MirrorCard. This is a plastic credit, debit or gift card with a high gloss metallized finish that looks like a mirror. The MirrorCard is available on all Arthur Blank & Co. standard products, including membership cards, loyalty cards, hotel key cards, casino players’ cards, gift cards, direct mail, signs and point of purchase displays.
Visit www.arthurblank.com.

An example application using the mirroring technique.

Security Printing Systems Inc., an affiliate of Harvard, Ill.-based AmeriPrint Corp., offers On Demand Document Security. ODDS allows users to embed a custom void pantograph into a digital document on-demand, then print the secured document using regular bond paper through a wide range of toner laser printers, company officials report. ODDS backgrounds can include logos, graphics elements and verbiage in any language. Distributors sell ODDS either as a finished product, such as short run coupons, gift certificates and manuals, or they can sub-license ODDS directly to their customers for a fee.
Visit www.securityprintingsystems.com.

ODDS custom void pantograph.

*Rowan Business Forms, Salisbury, N.C., offers new capabilities for inline imaging with its new Kodak Versamark CS400. Replacing the company’s obsolete K-3500 system, the new machine features two 6240 heads, imaging 500 feet per minute. It offers consecutive bar codes, MOD numbers, jumbo numbers and variable data imaging on unit sets, continuous, cut sheets, label stock and coated substrates.
Visit www.rowanbf.com.

Pageflex, Cambridge, Mass., a division of Bitstream Inc., introduced the Persona Cross Media Suite 2007, an updated version of the Persona software intended for graphic designers. The new edition’s features enable unlimited design and content variability, new graphic design enhancements and support for production processes. The program also incorporates features from Pageflex’s other offerings: document actions, global copyfit, Bézier tools, imposition, paper tray selection and batch production.
Visit www.pageflex.com.

Dekart, Chisinau, Moldova, released Dekart File Move. This new software application, aimed at professionals who work with security documents, stores sensitive information on an encrypted disk for ease of portability. The program automatically collects and moves files to the disk, eliminating the manual work, and incorporates a flexible file search. The software comes with a file wiping mechanism, making it impossible to recover deleted items.
Visit www.dekart.com.

Neenah Paper, Alpharetta, Ga., introduced a guide to specifying color entitled “Olive is Not Drab.” The guide, aimed at graphic designers, promotes Neenah’s Classic Crest papers, and is based on the Dewey Color System. An abbreviated version of the Dewey test is included in the guide. It references which colors communicate specific brand attributes to the end user, and includes a range of ready-made color palettes.
Visit www.neenahpaper.com.

Eastman Kodak, Rochester, N.Y., offers a series of webinars designed for print providers. The webinars, entitled “WebEx Guide to TransPromo,” occur on the third Thursday of every month at 11 a.m., EDT. They are hosted by Pat McGrew, EDP, director, transaction industry marketing, Inkjet Printing Solutions, Graphic Communications Group. TransPromo incorporates promotional messages on transactional documents like bills and statements.
Visit http://kodak.webex.com.

*Block Graphics, Portland, Ore., a division of Ennis Inc., introduced new 6-inch by 9-inch diagonal seam envelopes in both regular and window format. The window has been positioned so the bar code remains in the OCR read area, and both are made in 28# white wove paper with an available inside tint. The envelopes address the heightened cost of mailing flats driven by new postal regulations.
Visit www.blockgraphics.com.

FYI
*Appleton, Appleton, Wis., announced that its DocuCheck WaterMark Security Papers met standards determined by the Canadian Payments Association for encoded documents. The visible security fibers, said the company, do not interfere with image capture of MICR-encoded items, according to tests performed by RDM Corp. and PIRA International.
Visit www.appletonideas.com.

*Indicates DMIA Member