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Print Solutions November 2006

contents

IN EVERY ISSUE
62 People
101 Classified

COLUMNS
On the Verge of a Growth Spurt
By Andy Brown

Stay Relevant to Your Customers
By James M. Riley, CDC

Why “We’re Just Human”
Won’t Cut It
By Dick Gorelick

SPECIAL FEATURE
Attendees at DMIA’s Print Solutions 2006 Conference & Expo in Rosemont, Ill., enjoyed peer-led education sessions and new products on the show floor.
By Print Solutions Editors

INDUSTRY REPORT
It was evident at IPEX 2006 that competition between digital and offset printing technologies continues to increase.
By Ivars Sarkans

VARIABLE DATA PRINTING
20 Ready and Waiting
The industry anticipates end user acceptance of VDP.
By Andy Brown

Use your unique position as a print distributor to enhance VDP returns for clients.
By Rebecca Trela

30 CASE STUDY: Educating the Customer
CRW Graphics guides Saks Fifth Avenue through the VDP process.
By LaShell Stratton

Franklin/Trade Graphics’ success with Hilton International took time and effort.
By LaShell Stratton

46 CASE STUDY: The Truth about Digital
PrintMailers Inc. waits for digital print to reach its full potential.
By LaShell Stratton

The newest innovation in variable data printing isn’t printing at all.
By Rebecca Trela

FEATURE
Midwest Single Source Inc. celebrates its 30th year.
By LaShell Stratton

COMPETITIVE LANDSCAPE
AlphaGraphics offers independent printers incentives to franchise.
By Andy Brown

PROFILE
114 Off Hours
Bob Lettieri faced an identity crisis when Topps Company changed Bazooka bubblegum’s recipe and packaging.  
By Rebecca Trela
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