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TABLE OF CONTENTS
April 2007
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IN EVERY ISSUE
5 Mailbag
10 Industry News
58 People
64 New Products & Services
68 Supplier News
69 Team PSDA
76 Advertiser Index
82 Classified

COLUMNS
1 433 East Monroe
The Criminal Mind
By Andrew Brown
6 President’s Message
The Right Side of Technology
By James M. Riley, CDC
8 Strategic Sales
The Difference in Differentiation
By Dick Gorelick

INDUSTRY REPORT
66 Manufacturing
The last of a three-part series that reviews a survey conducted by the Print Education Research Foundation. PERF and its partners surveyed print buyers about their attitudes toward suppliers, buying habits and future plans.

SPECIAL FEATURE
46 2007 Operations Software Buyers’ Guide

DOCUMENT SECURITY COVER STORY
14 Developing Credible Security Standards
Two organizations raise the bar for U.S. document security.
By Andy Brown and LaShell Stratton

DOCUMENT SECURITY FEATURES
20 The Many Instances of Fraud
Position customers as invulnerable by offering security expertise.
By Andy Brown
24 Peeling Back the Layers
Distributors choose from a menu of document security features.
By Andy Brown
28 Four Laws That Affect Document Security
These legislative acts influence how you do business.
By Andy Brown
30 The Gift That Doesn’t Keep Giving
Gift card fraud makes clients take security more seriously.
By LaShell Stratton

DOCUMENT SECURITY CASE STUDY
34 No Longer Lost in Translation
Micro Format Inc. creates a better product for an international client.
By LaShell Stratton

COMPETITIVE LANDSCAPE
38 Crowdsourcing in the Ad Specialties Arena
Zazzle.com Inc. keeps customer loyalty by making end users stakeholders in its business.
By LaShell Stratton

PROFILE
92 Off Hours
The History Channel’s “Modern Marvels” program profiled Neenah Paper’s eco-friendly manufacturing process.
By LaShell Stratton