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Print Solutions August 2006

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president’s message
By TIMOTHY J. MEHL, CDC

The Road Ahead

Stop me if this sounds familiar: new leads, new ideas, new technology, value-added client services, diversification, marketing and management. That’s right, those are things that will take your company to the next level of profitability and market share in the coming year – your company’s “Dear Santa” list. Savvy business leaders with an eye on growth – that’s you – already know that. More importantly, the question is how to get there.

Think of the Print Solutions Conference and Expo as your orienteering session for the road ahead. Let this Show Guide and the Oct. 3-5 conference and expo in Chicago serve as your map, taking you where you want to be in the industry. It’s the most comprehensive showcase of products, services, education and equipment in the industry.

This year there are a number of never-before offered attractions: a Newt Gingrich speech, equipment demonstrations on the show floor and a group of new applications that are proven time and money savers. This is a perfect opportunity to find out how the products you sell are being produced and to see cutting-edge solutions. (Check out the Expo Detailed Schedule on page 166.)

On the show floor, we’ll also have learning and networking opportunities in two different places: the Industry Innovation Theaters and the Idea Exchange Centers. Drop in for a 45-minute session at an Innovation Theater, a manufacturer-led seminar about what your business partner can offer you and your clients. Or sit down for one of 34 Idea Exchange roundtables, hour-long discussions lead by DMIA members or industry consultants where you can discuss prospecting techniques, health insurance and even your golf swing.

Not enough? Sign up for the full conference package and enjoy an additional 14 hours of Learning Labs, education sessions that will cover the state of the major directs and how to drive traffic to your website. That also includes the PEAK Awards Banquet and Opening Reception, as well as the Breakfast of Leaders where I’ll pass the torch to Incoming DMIA President Jim Riley and we’ll all envisage the year ahead. (Check out the Conference Detailed Schedule on page 50.)

But don’t just take my word for it. Visit www.printsolutionsshow.com and read about the exhibitors to meet, equipment to see and innovations to discover. You can also plan a personalized schedule, check out Chicago links and register to join us.

Take this step to invest in the future of your business, your employees and yourself. It’s a certain opportunity to prosper, which is one road sign that should be hard to miss.

See you in Chicago!

Timothy J. Mehl, CDC, is CEO of Dispatch, a manufacturer in Erie, Pa., and DMIA’s president.
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