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Print Solutions December 2005

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Table of Contents

Contents

IN EVERY ISSUE

6 Mailbag

64 New Products & Services

93 People

100 Industry News

102 Team PSDA

120 Ad Index

122 Classified

COLUMNS

3 433 East Monroe

The Other Supply Chain
By Andrew Brown

10 President’s Message

Creating Value Through Transparency
By Timothy J. Mehl, CDC

12 Strategic Sales

Impressions Are Powerful. Make Them Carefully!
By Dick Gorelick

FEATURES

20 COVER STORY
Printing & Technology Firms Connect to Increase Sales

Distributors, manufacturers and suppliers cooperate to improve efficiency throughout the supply chain. Technology plays a major role.

By Andrew Brown and Darin Painter

38 Company Profile
Blog Fuel

Coudal Partners runs an influential blog that helps the company create new brands quickly.

By Darin Painter

CASE STUDIES

14 Pressure Seal Forms

School system saves money with paycheck and report card mailers.

58 Brand Development

A single handmade ponytail holder becomes Sassy Tails.

70 Self-Promotion

Employee initiative improves a manufacturer’s marketing collateral.

88 Commercial Printing

ducklings, a targeted magazine from Shaw’s Supermarkets, flies off the shelves.

97 Presentation Folders

Trade show handouts promote recruiting and IT consulting firm.

INDUSTRY REPORT

78 Manufacturing

Converging segments of the print industry resulted in new equipment from forms equipment suppliers at Print ’05. The machines emphasized the demand for short run production.

PROFILE

132 Off Hours

Vanguard Direct fostered cooperation among the global printing community by playing host to members of the Japanese Business Forms Association.

SPECIAL FEATURE

112 2005 Index of Articles

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