IN EVERY ISSUE

1    433 East Monroe
4    Mailbag
66  New Products & Services
70  Industry News
72  People
76  Ad Index
99  PSDA Connection
106 Classified

COLUMNS

6President's Message
   By Mark J. Trumper
8Manufacturer's Perspective
   By J. Buster Weinzierl, CDC

FEATURES

32SECURITY DOCUMENTS
Safe Harbor
Protect your accounts with these 10 tips on selling security documents.
By Kara S. Carpenter
44COVER STORY
A Taste of Marketing Success
Printing pros and marketing experts dish out proven methods for effectively promoting your business.
By Darin Painter
56HOSPITALITY MARKET
Uncertainty Abounds
Despite a slow economy, distributors find success in the tourism industry by offering custom products and carefully targeting buyers.
By Katherine House
82ROLL PRODUCTS
A Core Product
Discover eight ways to breathe new life into roll product sales.
By Susan Keen Flynn
92SUPPLIERS BUYERS' GUIDE
2002 Ink, Paper and Equipment Suppliers Buyers' Guide
Use this guide to find suppliers' contact information, product listings and comments.
By Print Solutions Editors

DEPARTMENTS

10Adding Value
Whitman Printing Corp.'s graphic design, photography
and editorial services.
14Manufacturing
10 tips for giving plant tours, plus supplier news.
20Spotlight
Hedge Creative Inc. succeeds with innovative products
and strong customer relationships.
28End User Speaks
Ficklin Vineyards Inc., based in Madera, Calif.
39The E-Files
CD-ROM solutions from Quick Link Information Services™ Inc., plus e-commerce news, tools and stats.
64Commercial Printing
Eight tips on managing complex projects.
86Promotional Products
Tips on selling glassware, new product announcements
and more.
112The Back Page
Dean Horn of Rath Information Systems.
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Published by the Print Services & Distribution Association
433 E. Monroe Ave., Alexandria, VA 22301 (703) 836-6225