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IN EVERY ISSUE
5 Mailbag
11 Industry News
60 People
62 New Products & Services
68 Supplier News
76 Team PSDA
82 Advertiser Index
86 Classified

COLUMNS
1 433 East Monroe
Print’s Good Bill of Health
By Andy Brown
8 President’s Message
Have You Hit Your Stride?
By James M. Riley, CDC
10 Strategic Sales
Return to Sender—
Postal Reform Reflects
Status Quo
By Dick Gorelick

INDUSTRY REPORT
64 Manufacturing
The Print Education Research Foundation and partners surveyed print buyers about their attitudes toward suppliers, buying habits and future plans.
68 Supplier News

HEALTH CARE MARKET
20 Just What the Doctor Ordered
Distributors help physicians run their offices.
By Andy Brown
29 Health Care Forms Undergo Revision
Changes allow distributors to treat old forms like new products.
By Andy Brown
34 CASE STUDY: A Pound of Cure
Webb/Mason tackles Gordian Health Solutions’ fulfillment woes.
By Andy Brown

FEATURES
38 Scent Marketing Is Wafting Your Way
A former niche market makes inroads in mainstream advertising.
By Rebecca Trela
48 Looking for a Good CSR
Employers discuss what to look for in potential employees.
By LaShell Stratton

CASE STUDY
56 Commercial Printing
Copart Inc.’s 120 automotive services facilities rely on a “New Hire” kit produced by Independent Business Group.
By LaShell Stratton

COMPETITIVE LANDSCAPE
52 Adding a Little Strategy to the Mix
TFC Inc. unites print with marketing know-how to attract big-name clients.
By LaShell Stratton

PROFILE
96 Off Hours
With help from her father’s distributorship, Chelsea Rich organized a campaign to send care packages to U.S. troops serving in Iraq.
By LaShell Stratton

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