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Table of Contents
IN EVERY ISSUE
6
Mailbag
74
New Products & Services
76
People
80
Industry News
82
Ad Index
83 Subscription Cards
85
Team PSDA
92
Online Index
95 Classified
COLUMNS
3
433 East Monroe
By Darin Painter
10
President's Message
By Gail O'Roke, CDC
FEATURES
28
PLASTIC PRODUCTS
The Power of Plastics
Selling plastic products opens doors for fulfillment,
mailing and more.
By Susan Keen Flynn
39
COVER STORY
Marketing Magic
If printing pros could wave a wand and improve one business area, many would choose marketing. But it takes practical know-how, not smoke and mirrors, to gain accounts. Experts offer tips to make new accounts appear.
By Darin Painter and Kara S. Carpenter
50
FINANCIAL MARKET
Help Them Promote, Then It's Business in the Bank
Distributors help financial institutions with marketing know-how as well as forms expertise.
By Katherine House
56
TAX FORMS
Tax Forms Hold Steady
E-filing is catching on, but distributors offering tax forms continue to make tidy profits.
By Preeti Vasishtha
PROFILES
12
Spotlight
Direct mail specialist Mail Stream™ helps clients design and mail documents at the lowest possible postage rates.
20
Adding Value
Distributorship Innovative Print & Media Group Inc. offers a full suite of marketing services, including graphic design, direct mail, fulfillment, email marketing and web site design.
INDUSTRY REPORTS
26
Promotional Products
Distributors help end users stand out with custom promotional product marketing programs.
35
E-Files
A leading preflighting tool alerts users about problems before outputting to film or direct to plate.
62
Manufacturing
Manufacturers and suppliers discussed ways to evolve their product lines at PSDA's Solutions 2003™ conference.
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© 2005
Print Solutions Magazine. All Rights Reserved.
Published by the
Print Services & Distribution Association
433 E. Monroe Ave., Alexandria, VA 22301 (703) 836-6225