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Print Solutions July 2006
433 East Monroe
Marketing = Experimenting with New Ideas
In science a lot of imagination can lead to new discoveries. Marketing operates
much the same way. There are basic rules of how to properly create a press
release, implement a direct mail campaign or build a web site, but there's plenty of wiggle room for innovative thinking. Of course, R.O.I. influences
marketing decision-making, meaning some companies lean toward tried and true
methods of getting their message out. But, some companies wiggle more than
others, experimenting and testing a mix of basic marketing principles with new
ideas to produce positive results.
In this issue we feature several distributors and manufacturers who are doing
just that and were willing to share the stories of how they created winning
1-to-1 marketing campaigns, strong trade show presentations, standout web sites
and more. (p. 38) We also offer advice from marketing consultants who shared
their opinions on topics as varied as
“How do you know your brand has grown stale?” to “How do you make a successful cold call?”
This issue also features a look at growing trends within the retail market (p.
80). Industry players weighed in on changes they've seen and what they expect to see in the ad specialties and RFID markets.
LaShell Stratton
Assistant Editor
DMIA’s Publications Department Wins 5 More Awards
The publications department won five awards in the 18th Annual Awards for
Publication Excellence (APEX) sponsored by Communications Concepts,
a Springfield, Va., publishing and consulting firm. There were 4,756 entries in
105 categories. The magazine also received an honorable mention in the 2006
Tabbie Awards sponsored by Trade, Association and Business Publications
International in Cleveland. There were almost 800 entries worldwide.
- Roxanne Rash, art director and production manager of Print Solutions magazine,
won an APEX Award of Excellence in the Spreads category for her work on the
Sept. 2005 profile of DMIA President Timothy J. Mehl, CDC, entitled
“Riding the Winds of Change.”
- Preeti Vasishtha, editor, Print Matters, and Christine Sachs, new media
specialist, won an APEX Award of Excellence in the Most Improved Newsletters
category for Print Matters.
- Christine Sachs won an APEX Award of Excellence in the Web Sites category for
the Print Solutions magazine web site.
- Darin Painter, former managing editor, won an APEX Award of Excellence in the
Interviews
& Personal Profiles category for his Sept. 2005 profile of DMIA President Timothy
J. Mehl, CDC, entitled
“Riding the Winds of Change.”
- In the Tabbie Awards, Roxanne Rash, art director and production manager of
Print Solutions
magazine, won an Honorable Mention in the Opening Page or Spread category, “Marketing U”, the cover story in the July 2005 issue.
The publications department staff has been cited for excellence in each of the
last 17 years, a total of 98 awards.
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