Print Solutions Magazine, March 2005 -- 433 E. Monroe

Want Results? Think Technology

Ask your customer: Do you want more sales? Do you want more time to make those sales? Do you want higher client retention? Do you want less paper work? Do you want streamlined processes?

Your customer probably will have one of two responses:

1.) Gosh! You read my mind. (with a look of sheer joy)

2.) You finally know what I want! (with a roll of the eyes)

The three savvy firms featured in the cover story (“Technology at Work: 3 Case Studies”) beginning on page 28, knew exactly their customers’ goals and points of pain. They also knew that technology is the solution that meets their customers’ needs and eases the pain. These firms used new technologies to distinguish themselves from competitors. Today, they aren’t merely selling products, but are offering services, and their customers are thrilled.

In “E-Commerce, CD Duplication Benefit Software Firm,” beginning on page 30, you’ll learn how Delta L Printing, State College, Pa., offered its client an online document management and ordering system that frees staff, saves time and improves efficiency. In “Software Streamlines Archiving, Timekeeping for School,” beginning on page 38, you’ll learn how Muncie, Ind.-based A.E. Boyce’s software division offered an electronic archiving and retrieval software to eliminate paper waste and increase productivity for its client. In “Digital System Gives Vets Better Marketing,” beginning on page 44, you’ll learn how Atlanta-based DocuGlobal’s database management and variable information printing system allows its customer to turn raw data into full-color, personalized direct mail pieces, and achieve higher client acquisition and retention rates.

Another example of a printing firm employing technology is in our monthly E-Files department. “A Hole-in-One, High-Tech Solution,” beginning on page 56, shows how distributorship dotcom.printing.inc. teamed with a technology company to streamline video and print data.

In this highly competitive industry, these companies understand how to make technology work for them and their clients. They have opened doors to profitable opportunities.

Preeti Vasishtha

Assistant Editor

pvasishtha@PSDA.org