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Print
Solutions March 2006
Team
DMIA
All
that Matters to the Printing Industry
On
Jan. 20, DMIA launched Print Matters,
a new weekly online publication.
As the name reflects, the publication
focuses on printing industry issues
that matter to its readership
of 10,400 DMIA member company
employees.
“Print
Matters has exclusive stories
and interviews you won’t
see in other DMIA publications,”
says Brad Holt, DMIA’s vice
president of Publications and
New Media. “The E-Weekly
was five-years-old, and very popular
with readers—by 2005 circulation
had quadrupled. We were emailing
this publication to more than
10,000 people each week. That’s
half a million member contacts
each year, a big number that suggested
we should devote more resources
to this publication. So, we made
it a full-time job and assigned
Preeti Vasishtha, an assistant
editor on the magazine, to re-engineer
it.”
Last
November, Vasishtha surveyed readers
to find out how the newsletter
could become more useful and informative.
Based on their suggestions, Print
Matters retained sections such
as “Solution of the Week”
that readers rated highly. New
sections were developed to spark
business ideas and help readers
gain a better understanding of
the industry. For example, the
“Special Report” is
an in-depth article that highlights
a trend in the printing industry.
The “Q and A” features
interviews with industry experts
on topics such as hiring college
graduates, motivating customer
service people, successfully selling
variable digital printing, and
more. “What’s Hot”
takes an in-depth look at a new
product distributors might offer
their clients.
Print
Matters also has a new, visually
appealing design, also based on
reader suggestions, that makes
it easy to navigate. For example,
the “News” section
covers printing industry happenings
and the “DMIA News”
section features information related
only to the association.
The
publication is free to all employees
of DMIA member companies. For
more information, visit www.PSDA.org/printmatters.html
or call (800) 336-4641.
DMIA
Services
Product
of the Month
 Breaking
the Print Sales Barrier is the
result of three years of intensive
research and testing. In it are
hundreds of unbeatable responses
that will allow you to overcome
customer resistance and turn all
objections into sales. Also included
are ways to instantly gain trust
and establish credibility from
prospects, instructions on how
to hold your prospect’s
undivided attention, how to uncover
the prospect’s hidden concerns
and ways to use probing questions
to eliminate objections. It also
features ways to tell if the prospect
is lying. The publication (item
code SALEBARRIER) costs $49.95
for members and $59.95 for non-members.
For more information, call (800)
336-4641 or (703) 684-8495 (fax).
Send email to Tina Davis at tdavis@PSDA.org.
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Regionalization
Program
Welcome,
New Members
DMIA
welcomes the following new and
reinstated member companies that
joined in December and January.
An (*) denotes manufacturers;
a (+) denotes suppliers. All other
companies are distributorships.
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Region
1
+
Paper Tyger
6
Way Rd.
Middlefield,
CT 06455
(860)
349-7092
Fax:
(860) 349-7031
Christine
Gagnon
Proforma
S & G Associates
53
Summer Ln.
North
Haven, CT 06473
(203)
985-0249
Fax:
(203) 234-8571
Karen
Jacobowitz
Region
2
Altair
Direct Mail Management Inc.
102
Willowbrook Ln.
West
Chester, PA 19382
(610)
436-6420
Fax:
(610) 436-6425
Robert
Cordivari
Region
3
*
Degrava Systems
1150
Northmeadow Parkway, Ste.
110
Roswell,
GA 30076
(678)
323-0340
Fax:
(678) 323-0301
Kateryne Cribbs
*
Falcon Press
434
Harding Industrial Dr.
Nashville,
TN 37211
(615)
833-2300
Fax:
(615) 833-2306
Annette
Frazier
Documents
Direct Inc.
P.O.
Box 12403
Raleigh,
NC 27605
(919)
829-8810
Fax:
(919) 829-8086
Quinn
Wesson
Kent
Business Products
2519
McMullen Booth Rd., Ste.
510/272
Clearwater,
FL 33759
(727)
799-7706
Fax:
(727) 799-4327
Hal
Small
Region
4
Purchasing
Partners
3419
NW Evangeline Thruway
Carencro,
LA 70520
(337)
849-4323
Nick
Paratore
+
Zeller & Gmelin Corp.
151
Regal Row, Ste. 131
Dallas,
TX 75247
(214)
638-8880
Fax:
(214) 631-5252
Damon
Geer
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Region
7
*
Pride in Graphics
739
S Clark St.
Chicago,
IL 60605
(312)
427-2000
Fax:
(312) 939-0993
Mike
Ekizian
Progressive
Systems Network Inc.
1150
South Clinton St.
Chicago,
IL 60607
(312)
382-8383
Fax:
(312) 382-8819
Jeff
Stangel
Region
8
*
Shawnee Systems Inc.
3616
Church St.
Cincinnati,
OH 45244
(513)
561-4803
Fax:
(513) 561-6931
Rick
Rogers
Keynote
Images LLC
5719
Brooke Ln.
Sylvania,
OH 43560
(419)
882-5617
Fax:
(419) 882-0583
Bill
Genson
*
Selz Printing Co.
505
Hunter Ave.
Dayton,
OH 45404
(937)
228-9411
Fax:
(937) 222-3823
Ken
Selz
*
Husky Envelope Products
Inc.
P.O.
Box 868
Walled
Lake, MI 48390
(248)
624-7070
Fax:
(248) 624-5990
Douglas
Schuerman
*
UniKeep LLC
13311
Industrial Pkwy.
Marysville,
OH 43040
(937)
645-4675
Fax:
(937) 645-4775
Marissa
Addy
*
Network Printing Inc.
1500
Arlington Ave.
Louisville,
KY 40206
(502)
992-1799
Fax:
(502) 634-0357
Melissa
Wayne
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