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Table of Contents
IN EVERY ISSUE
4
Mailbag
81
New Products & Services
84
People
88
Industry News
89
PSDA Connection
94
Ad Index
95 Subscription Cards
98 Classified
COLUMNS
1
433 East Monroe
By Darin Painter
6
President's Message
By Gail O'Roke, CDC
FEATURES
31
PROMOTIONAL PRODUCTS
9 Tips for Selling Promotional Products
Distributors share success stories and sales tips in this quick guide to entering the promotional products market. PLUS: An introduction to selling earth-friendly products.
By Rita Tiefert
42
COVER STORY
Preventing 6 Common Business Problems
Experts help printing pros handle common challenges in sales, marketing and technology.
By Kara S. Carpenter and Darin Painter
58
FINANCIAL VERTICAL MARKET
A Bankable Niche
Savvy distributors reveal ways to ride trends in the financial market, from outlasting mergers and acquisitions to launching e-solutions.
By Susan Keen Flynn
73
DIRECT MAIL
Direct Mail Projects That Drive Business
No matter your distributorship's size, direct mail can buff your bottom line to a shine. Learn about projects that saved clients money and solved creative challenges.
By Kara Gebhart
PROFILES
10
Spotlight
Eagle Printing Co. soars to success by relying on its strong family values
.
18
Adding Value
Aiming to serve as a one-stop shop, BRIDGE® Information Systems expanded its capabilities and offers unique solutions.
24
End User Speaks
State Employees Credit Union of Maryland banks on an e-commerce system that helps it design, order and manage printing.
104
Off Hours
Encouraged to pass on his business knowledge, instructor Gerry Quirk of Newtown/CPC gives it the old college try.
INDUSTRY REPORTS
26
Manufacturing
Can digital printing compete with offset? Read about the latest trends in measuring print quality, plus new product announcements from suppliers.
37
The E-Files
httprint is managing a poster program to help San Francisco's campaign for the 2012 Summer Games.
67
Promotional Products
Learn how to target advertisers and marketers, view new products, and more.
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© 2005
Print Solutions Magazine. All Rights Reserved.
Published by the
Print Services & Distribution Association
433 E. Monroe Ave., Alexandria, VA 22301 (703) 836-6225
