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COLUMNS
1 433 East Monroe
Is Your Ocean Red or Blue?
By Andy Brown
6 President’s Message
Consider the Possibilities
By Bob O’Connell

SPECIAL REPORT
5 Printing Companies Weather Calif. Fires

DIGITAL PRINTING COVER STORY
15 Statements TransForm the Future of VDP
Trusty transaction printing brings new opportunities with personalization.
By Rebecca Trela

DIGITAL PRINTING FEATURES
24 The Search for Intelligent Mail
Connecting VDP campaigns to the Intelligent Mail Barcode is a smart move.
By Andy Brown
30 The Digital Label Market Is Surprisingly Underserved…
For Now
Sales opportunities abound for frontrunners.
By LaShell Stratton
40 Custom Catalogs May Appeal to Platinum Customers
A California software company says its system creates personalized catalogs for high-end customers. The only problem: No one can print them.
By LaShell Stratton
49 Sell VDP? Not Me!
Printers should know better than to mention variable data printing.
By Rebecca Trela

DIGITAL PRINTING CASE STUDIES
46 Achieve Blockbuster Success in the Movie Market
A VDP campaign results in double-digit coupon response.
By Rebecca Trela
54 Network Power
To stay competitive, successful offset manufacturer Herald Printing bought a digital press and teamed with Kodak and Four51.
By LaShell Stratton

IN EVERY ISSUE
58 Industry News
62 People
68 New Products & Services
80 Supplier News
82 Advertiser Index
85 Classified

INDUSTRY REPORT
72 Manufacturing
Consumers prefer direct mail to email campaigns, especially if the mailings are personalized.

PROFILE
96 Off Hours
A VistaPrint employee takes a month of paid leave to volunteer in the developing world.
By Rebecca Trela