Industry's Driving Force is
You
The most important and exciting
component of the document industry isn't e-commerce, promotional products or new
printing equipment. It's people, the driven men and women who are smart enough
to explain and implement new technologies, savvy enough to brainstorm and
suggest creative marketing concepts, and bold enough to find answers that best
suit end users.
The industry is awash with interesting
ideas. That's why it's fun to read trade publications or walk down trade-show
halls and say to someone, "Hey, have you seen this?" But every once in a while,
it's fair (and I'd argue healthy) to get excited from a different perspective:
"Hey, have you seen you?"
We have, and we're impressed.
At a time when it's vogue to criticize
paper-based solutions (the foundation of the industry), and difficult to change
directions to meet increased customer demands, many document pros are
flourishing. Every day, distributorships win sizeable accounts, manufacturers
come through in the clutch and suppliers produce timesaving equipment.
If we featured all of those individuals
in this issue of Print Solutions, it would take a bodybuilder--well, at least a
candidate for California governor--to pick it up. "The Energetic Elite," our
cover story beginning on page 54, highlights just a sample: eight people who
embody the future of the industry. They matter because they care deeply about
its future and have taken unique approaches to improve their companies.
Good leaders know how to motivate
without being domineering, and good people understand the value of lending a
hand instead of being heavy-handed. It's fun to talk with people who are
influential and compassionate, and both traits are alive in Phil Schmidt, DMIA's
incoming president and president of Advanced Systems & Forms Inc., a
distributorship in Livonia, Mich. "This Life is One Cool Gig," a profile of the
fun-loving family man, begins on page 30.
This issue also includes "Battling Fraud
with Security," an interesting story about distributors who deter criminals and
protect customers from fraud. As the piece beginning on page 46 mentions, check
fraud alone costs firms $10 billion annually, and attempted check fraud
surpassed $4.3 billion in 2001. It includes a well-reported update on a
distributorship that was victimized by check fraud, and literally shows the new
face fighting crime. (A new and improved President Andrew Jackson is coming to a
wallet near you).
Find a mirror near you, and send
yourself a compliment. People are the driving force behind the industry's
products and services. It's important to recognize energy and ideas, and we
thank you for giving us the opportunity to do so.
Darin Painter
Managing Editor