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Table of Contents
IN EVERY ISSUE
6
Mailbag
101
New Products & Services
106
People
108
Industry News
112
Ad Index
116
Team PSDA
122
Online Index
124 Classified
COLUMNS
3
433 East Monroe
By Darin Painter
8
President's Message
By Gail O'Roke, CDC
10
Strategic Sales
By Dick Gorelick
FEATURES
46
SECURITY DOCUMENTS
Battling Fraud with Security
Distributors help deter criminals and protect customers with secure documents.
By Kara S. Carpenter
54
COVER STORY
The Energetic Elite
Meet eight stars who have the ability to innovate and the energy to take on new challenges. They're changing the landscape of the industry and expect bright futures.
By Preeti Vasishtha
71
LABELS
Dealing with 3 Potential Problems
Distributors partner with manufacturers to successfully overcome challenges with labels and adhesives.
By Susan Keen Flynn
SPECIAL ADDITIONS
30
This Life is One Cool Gig
Incoming PSDA President Phil Schmidt is a fun-loving,
joke-telling business leader who stays positive.
By Darin Painter
92
Show Guide Addendum
INDUSTRY REPORTS
26
Promotional Products
Distributors increase sales and penetrate accounts with promotional items.
66
E-Files
A marketing expert gives nitty-gritty tips for publishing a monthly e-newsletter.
85
Manufacturing
A direct marketing firm and manufacturer thrive by offering non-traditional printing and personalization.
PROFILES
12
End User Speaks
SunTrust Banks Inc. uses a high-class direct mail piece to generate a 6.66 percent response rate.
18
Adding Value
Distributorship Cortan Industries Inc. adds a high-speed digital color press to stay on the cutting edge of the industry.
130
Off Hours
When Bradley Parke Thompson isn't running a manufacturing company, he's busy clowning around with schoolchildren.
SPECIAL ADVERTISING SECTION
79
Niche Showcase
Print Solutions advertisers explain their offerings for distributors in this special section.
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© 2005
Print Solutions Magazine. All Rights Reserved.
Published by the
Print Services & Distribution Association
433 E. Monroe Ave., Alexandria, VA 22301 (703) 836-6225
