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Print Solutions September 2005

Cover story

2005 Print Excellence And Knowledge Awards, continued.
BertekCard.tif
Direct Mail—Loyalty Program
Grand Award Winner
Bertek Systems Inc.
Georgia, Vt.
IdeaGram

Judges’ comments: “Nicely done integration of a coupon, bar-coded shopping card and membership enrollment form.” Bertek Systems Inc. created for Source4’s customer, Greenbrier Nurseries, an IdeaGram, a 2-ply promotional card that works either as a 1-way or 2-way direct mail card or a point-of-purchase (POP) promotional traffic builder. Greenbrier Nurseries, which wanted to gain more business, used the piece as a POP handout. Each piece contained a $10 coupon, bar-coded frequent shopper card and a bar-coded membership enrollment form.
Printco.tif
Document Security
Grand Award Winner
Printco Inc.
Omro, Wis.
Tamper-resistant Forms for Prescriptions

Judges’ comments: “This has a real complex numbering challenge. It’s a tough one to do because the batch number varies and the serial number varies. They’ve also used innovative inks.” Printco Inc. produced tamper-resistant forms for the State of California to reduce and/or eliminate forged and altered prescriptions. Printco used Boise Cascade Security Papers, thermochromatic ink, void pantograph, reverse Rx symbol, microprint signature lines, unique batch numbers, sequential numbers, security feature list and a watermark on the back of each form.

Award of Excellence
Midwest Single Source Inc.
Wichita, Kan.
Security Purchase Order Form
AllliedPrtg.tif
E-Commerce
Grand Award Winner
Allied Printing Resources
Carlstadt, N.J.
E-procurement Web Site www.nowallied.com

Judges’ comments: “This follows the true definition of e-commerce.” Allied Printing Resources’ e-procurement web site, www.nowallied.com, allowed all the agencies of the City of Philadelphia to order online letterhead, envelopes and business cards. The city wanted the Police Department, Fire Department, Sanitation Department and other departments to use consistent printed material as well as have control over the ordering. The company created city-approved templates and online reports for the city to better understand costs associated with the products and departments. Users from each department could access only approved products.

Awards of Excellence
VistaPrint USA
Lexington, Mass.
Automated Design, Printing

Prograde Inc.
Cincinnati, Ohio
ePrint Network

Ward/Kraft Inc.
Fort Scott, Kan.
MyNetLabels™

Ward/Kraft Inc.
Fort Scott, Kan.
MyEsolutions®
BinInk.tif
Forms
Grand Award Winner
bigINK Mailing and Fulfillment
Wichita, Kan.
Patient Sign-in Sheet

Judges’ comments: “A clever idea. You’re getting the patient to do more than one thing. This has broad applications.” bigINK Mailing and Fulfillment and distributorship Tursack Inc. created a 2-part patient sign-in sheet for Astra Zeneca, which provides the sheets to doctors, hospitals and clinics. The sheet allows patients to sign in, maintains patients’ privacy, provides a permanent record and works as an advertising piece.

Awards of Excellence
American Solutions for Business
Spokane Valley, Wash.
Yoke’s Employee Insurance/Cash Benefit Program Form

PBHS Inc.
Pomona, N.Y.
PBHS Patient Registration/Health History Form
BertekCard.tif
Integrated Products
Grand Award Winner
Bertek Systems Inc.
Georgia, Vt.
IdeaGram

Judges’ comments: “It’s innovative and they’ve incorporated a lot—a coupon, loyalty card and post card. Postage savings would be sizeable for users of this product.” Bertek Systems Inc. created for Source4’s customer, Greenbrier Nurseries, an IdeaGram, a 2-ply promotional card that works either as a 1-way or 2-way direct mail card or a point-of-purchase (POP) promotional traffic builder. Greenbrier Nurseries, which wanted to gain more business, used the piece as a POP handout. Each piece contained a $10 coupon, bar-coded frequent shopper card and a bar-coded membership enrollment form.

Awards of Excellence
NBF Group Inc.
Wethersfield, Conn.
Laser Beach Sticker/Integrated Label

Drukkerij Strobbe bvba
Izegem, Belgium
Season Cards

Chicago Tag & Label Inc./Safeguard Business Forms
Libertyville, Ill.

Integrated Form

2005 PEAK Awards continued on next page...

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